Fort BraggFort Bragg Police Department

“The new chief might have gone federal, but instead the road wound from Santa Rosa to Napa to Georgia—finally landing in Fort Bragg as the town’s top cop.

Eric Swift once planned to become a federal marshal, but chose to stay with what he knew best—working in sheriff’s offices across two states. After a stint in Georgia, he longed to return to California. Knowing Chief Neil Cervenka, Swift applied when he learned of Cervenka’s retirement, first serving as interim chief before seeking the permanent post. He wasn’t alone: Fort Bragg Police Department’s Thomas O’Neil and Sgt. Jonathan McLaughlin also threw their hats in the ring. What followed was a gentleman’s campaign, with none of the three speaking ill of the others. The two veterans focused on solutions to pressing local issues—homelessness and street drugs—while Swift emphasized a fresh approach: giving the department a more professional image and fostering openness.

We’ll save the full sit‑down with Swift for a year from now. Today, though, the press releases are being gobbled up and shot out by the press‑release mills—so here’s ours.

Start your day with Company Juice in Fort Bragg, California

Frank Hartzell

Frank Hartzell has spent his lifetime as a curious anthropologist in a reporter's fedora. His first news job was chasing news on the streets of Houston with high school buddy and photographer James Mason, back in 1986. Then Frank graduated from Humboldt State and went to Great Gridley as a reporter, where he bonded with 1000 people and told about 3000 of their stories. In Marysville at the Appeal Democrat, the sheltered Frank got to see both the chilling depths and amazing heights of humanity. From there, he worked at the Sacramento Bee covering Yuba-Sutter and then owned the Business Journal in Yuba City, which sold 5000 subscriptions to a free newspaper. Frank then got a prestigious Kiplinger Investigative Reporting fellowship and was city editor of the Newark Ohio, Advocate and then came back to California for 4 years as managing editor of the Napa Valley Register before working as a Dominican University professor, then coming to Fort Bragg to be with his aging mom, Betty Lou Hartzell, and working for the Fort Bragg Advocate News. Frank paid the bills during that decade + with a successful book business. He has worked for over 50 publications as a freelance writer, including the Mendocino Voice and Anderson Valley Advertiser, along with construction and engineering publications. He has had the thrill of learning every day while writing. Frank is now living his dream running MendocinoCoast.News with wife, Linda Hartzell, and web developer, Marty McGee, reporting from Fort Bragg, California.

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