Good News, Sergio and Bertha’s Fort Bragg food truck finds home! Thanks Purity!!
BREAKING: Taqueria La Oaxaqueña Finds New Home at Purity Market
FORT BRAGG — The long-running saga over where Taqueria La Oaxaqueña would land appears to have reached a happy resolution. Sergio Lopez told me tonight that the Johnson family — owners of Purity Market — have invited his and Bertha’s beloved gourmet Mexican food truck to set up in the Purity parking lot beginning this week.
The move gives the popular Oaxacan‑inspired truck a stable home after months of uncertainty and community concern over its future. For many locals, the truck has become both a culinary anchor and a symbol of the growing strength of Mexican‑owned businesses on the coast.
Lopez said the family is grateful for the Johnsons’ support and excited to continue serving their loyal customers from a central, accessible location.
More details to come as the transition unfolds
I met Sergio many years ago when fixing up my 1953 Packard and Sergio was one of the counter staff at Napa Auto Parts. Several of them were big helps and we exchanged a few laughs as the project dragged on and on. Then I heard Sergio had left Napa Auto Parts to live the dream of owning your own business, fittingly for Sergio, with a motor and wheels!
They’re a very popular food truck. Then came the upsetting news that there was a conflict with the neighbors on Redwood Avenue, where they’d been parked since opening. We know everyone involved and wish the best for all of them. Food trucks have always stirred debate — brick‑and‑mortar restaurants are essential to local jobs and the economy — and concerns were raised at the City Council about noise, parking, and other impacts. During the pandemic the city actively encouraged more food trucks, and they’ve since provided not only business flexibility but a whole lot of great eats.
People were parking cars where the truck had been parking. One day, I found the truck up the block. We were worried that this conflict would hurt good people on both sides. Then, the truck moved over by Purity Market, where others apparently objected. The city only allows them to be on blocks where there are no businesses and only in certain places.
We think Randy Johnson, an owner of Purity Market, wins the smart‑move award here. A food truck in that parking lot is a perfect fit — and honestly, the more the merrier. There’s already a Mexican grocery across the street and Los Gallitos, one of the most popular Mexican restaurants in the region. Sure, businesses compete, but the real competition is getting people to stop at the smaller places in the first place. More choices bring more customers, the same principle that makes food courts and outlet malls work.
How about Fort Bragg comes up with a new idea — a food‑truck row that takes business away from no one. Let’s gather up all the food trucks and give them a home out on the Coastal Trail or near the entrance to Glass Beach. Add a communal picnic‑table area and plenty of trash receptacles, and suddenly, instead of an eyesore or an argument between business owners, we’ve created a Food Truck Row destination. Think bigger, Fort Bragg.
Los Gallitos was having a huge celebration tonight for their anniversary, and we made a video.
We have reprinted part of a discussion in the local foodie Facebook site, Ron’s Restaurant Reviews. Note, we are reprinting a social media discussion. The name of the previous speaker is listed as the first word, as is customary on Facebook.
Ron’s Restaurant Reviews
If you haven’t tried Taqueria La Qaxaquena yet, you really ought to!
Everything Sergio and Berta make is absolutely delicious.
We loved having them parked on Redwood Ave, but unfortunately some people do not want food trucks near their businesses, and are forcing them out.
The city is having them to move to Alder st (even though they have a legal permit to park on Redwood) You can find them there in the meantime.
The City of Fort Bragg California is making them move because two business owners are being brats?This is absolutely ridiculous and shouldn’t be happening. City of Fort Bragg,this is wrong.
Unfortunately, the merchants that are harassing the food truck are parking their cars everyday where the trucks permitted spot is in an ongoing attempt to keep the food truck away
And they are not permitted to park in front of the Larry Spring museum, just a half a block up.. which is where we would like them to be.
Unfortunately, there is a legal process that the city has to follow..
Megan Caron shame on those business owners! If the truck has a permitted spot, then there should be no argument. So lame
Megan Caron too bad they can’t roll right up on that vacant lot right there on the corner of
They could collaborate if they were smart. Offer discounts to the food truck for anyone who shops at their store
I got a burrito today , delicious as usual. They’re at the corner of the Purity parking lot on the street . I was there maybe 10 minutes waiting and six people walked up to order 
The generator running is aan issue for the store owners which is understandable
Polly Lynn
When they’re on the other side of our hedge, I don’t even notice it..
And it is the central business district.. there will be sounds.
Megan Caron they tried to find a quieter generator but the one they have is the quietest they could find after shopping around this week
Lots of Room in the Harbor to park down there!
Kayleigh Jane Why should they have to move from their permitted location? They aren’t blocking the view because a vacant lot has no view.
Judy Valadao it appears they already have moved; I didn’t ask them to move, nor do I support the City of Fort Bragg making them move; I simply think Coastal trails or Beach access points would be a great place for people to park their trucks to attract business! I am all for anyone trying to make a living here! I definitely was speaking generally and not about this specific situation as I do not know all the details but it sounds pretty awful from what You described, really sad to see this happening!
Yes I would not want them in front of my business. There is a place for food trucks and it’s not in front of someone else’s business
Rebecca Jarman Warnock they’ve been parking in front of an empty lot. What’s that hurting?
Well they are taking up their customers’ parking
Rebecca Jarman Warnock
They are taking up two parking spots on one city block, which mostly consists of a vacant lot.
East Redwood Ave. has very few businesses and there is usually available parking, with the exception of special event days. 
Some of the most delicious tacos in town
My favorite
and they are very nice love these people
I hope they are there this fall.
The name of the truck refercnes a Mexican state, known for its culinary traditions.
Oaxaca is a state and city in southwestern Mexico, located in the foothills of the Sierra Madre mountain ranges, bordered by the Pacific Ocean to the south. It is renowned as a cultural and culinary capital known for its, colonial architecture, indigenous traditions, and proximity to the Monte Albán ruins
